Experience: 2 to 5 Yrs | Team: Marketing | Location: Chennai
About the Role:
We are seeking a dynamic and experienced Product Marketer to join our team. The ideal candidate will have 2-5 years of experience in B2B SaaS product marketing and a proven track record of successfully driving product research, marketing, and content strategies. As a Product Marketer at InterviewDesk, you will play a critical role in shaping the marketing strategy, driving growth, and enhancing the market presence of our products.
Roles and Responsibilities:
Product Research:
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Analyze product performance and customer feedback to inform product development and marketing strategies.
- Collaborate with the product development team to ensure alignment between product features and market demand.
Product Marketing:
- Develop and execute go-to-market strategies for new and existing products.
- Create compelling product positioning, messaging, and value propositions.
- Plan and implement marketing campaigns to drive product awareness, adoption, and customer acquisition.
- Work closely with sales teams to provide them with the necessary tools and information to effectively sell the product.
Content Creation:
- Develop high-quality content including blog posts, whitepapers, case studies, webinars, and social media posts to support marketing campaigns.
- Collaborate with design and content teams to produce engaging and informative marketing materials.
- Manage the content calendar and ensure timely delivery of content across various channels.
Skills and Qualifications:
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-5 years of experience in product marketing, preferably in the B2B SaaS industry.
- Strong understanding of product research, marketing strategies, and content creation.
- Proven track record of developing and executing successful marketing campaigns.
- Excellent communication, writing, and presentation skills.
- Ability to work collaboratively with cross-functional teams.
- Proficiency in marketing automation tools and analytics platforms.
Desired Skills:
- Knowledge of SEO, SEM, and digital marketing best practices.
- Experience with CRM and marketing automation tools
- Strong analytical skills and ability to interpret data to drive marketing decisions.
- Creative mindset with a passion for storytelling and content creation.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and innovative team.
- Professional development and growth opportunities.
- Flexible work environment and work-life balance.
