Experience: 1 to 3 Yrs | Team: Marketing | Location: Chennai
About the Role:
InterviewDesk is seeking a skilled and passionate Social Media Analyst to join our Marketing team in Chennai. The ideal candidate will have experience in analyzing user engagement, supporting SEO strategies, and creating engaging content. This role requires a proactive individual who can help increase our brand awareness and drive social media performance.
Roles and Responsibilities:
- Analyze User Engagement: Monitor metrics such as click-through and bounce rates to assess the effectiveness of social media campaigns.
- Report on Web Traffic: Provide detailed reports on web traffic generated from social media platforms.
- Support SEO Strategies: Contribute to SEO initiatives by optimizing keywords in content marketing projects.
- Audience Insights: Identify the habits and preferences of our online customers and suggest strategies to reach a broader audience.
- Cohesive Strategy: Maintain a unified social media strategy across all platforms to enhance brand awareness.
- Campaign Coordination: Work with the Social Media Manager and Marketing department to design and execute advertising campaigns.
- Customer Interaction: Ensure timely responses to queries and comments from customers and followers.
- Employee Guidance: Advise colleagues on their social media activities, including how to handle comments and what content to share.
- Research Trends: Stay updated on emerging social networks and features that could benefit our company.
- Policy Updates: Update the company’s social media policy as needed.
Skills and Qualifications:
- Content Creation: Proficiency in creating engaging content for various social media platforms.
- Blog Writing: Interest and ability in writing informative and captivating blogs.
- Analytical Skills: Strong ability to analyze social media metrics and provide actionable insights.
- SEO Knowledge: Understanding of SEO principles and experience in implementing SEO strategies.
- Communication: Excellent written and verbal communication skills.
- Proactivity: Ability to work independently and take initiative in identifying and solving problems.
- Team Collaboration: Strong team player who can work effectively with different departments.
Benefits:
- Competitive Salary: Attractive salary and benefits package.
- Dynamic Team: Opportunity to work with a dynamic and innovative team.
- Professional Growth: Access to professional development and growth opportunities.
- Work-Life Balance: Flexible work environment that supports work-life balance.
